Hiya
Thanks for stopping by. My name is Laura Stead and I’m a marketing specialist with extensive experience in strategy development, marketing planning, content marketing and communications.
I have over 18 years’ experience working as a marketing professional and I have been a CIM Chartered Marketer since 2007.
I have a diverse client portfolio and I enjoy focusing on marketing and communications for charities and not-for-profits.
I look forward to hearing from you.
About
I’m Laura, I also go by the name of Laus, Mum, Mummy, Mummmmmmmmy, Mum-are-you-listening and Argggghhhh-Mummy. I’m the proud wife of Mr Stead and a Yorkshire lass through and through.
Professionally, I’m a kickass marketer 🤘
Marketing is all I ever wanted to do, right from my school work experience. I’ve worked my a55 off to climb the marketing career ladder and I have worked with some of the most amazing people I know. I can now proudly boast that I’m a highly qualified, CIM Chartered Marketer with 17+ years’ experience. Whoop whoop! 🏆
But less about me.
I work with all sorts of people to help them reach out to their audience, target markets and important stakeholders. My clients are CEOs, Directors, Business Owners, Department Heads and fellow marketing pros.
They’ve recognised that they need some specialised marketing support in order to reach their goals – whether that’s doing more of what they do best or taking their business in a different direction.
My clients work with me because I have a great knack of really getting to know their business, their audiences and the challenges they face [I think this comes from being inherently nosy].
I use the insight I gather (thoughts and feelings, as well as technical insight) to develop marketing strategies and campaigns that have a real impact.
If you’re looking to replicate what your competitors are doing, wanting to make a quick buck or want to make your social media channels look pretty. I politely request that you move on, I’m not for you. 👋
If you’re passionate about making a difference, whether that’s to your business, your employees or the community you live in.
Get in touch
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Freelance Marketing Support
You’ll be presented with a creative and strategic marketing solution that’s unique to your business, your goals and your marketing budget.
This may include:
- A focused and robust marketing strategy
- A tactical marketing plan that maximises the resources you have available to you
- Creative and results-focused marketing campaigns
- Content planning and creation to amplify your message
- Briefing or training your in-house team
- A review of your marketing insight and ways to integrate this into your business
- Brand awareness strategies to raise your profile
- Tools to increase your engagement and impact.
I'll work as an extension to your team and be the remote marketing resource that you can use as your business demands it.
Get in touch
"Laura you are a breath of fresh air. You came to my charity and really understood the key messages we are trying to promote. You stretched my budget to give me an amazing marketing package."
- Charlotte
Marketing Training
If you want a job done right, do it yourself. This 100% my philosophy. That’s until I realise that I’ve no idea what I’m doing. I’ve applied this theory (and failed) to gardening, wallpapering, embroidery, joinery, knitting…the list goes on.
If like me, you love to do-it-yourself to maintain control, it’s best to hit the ground running and learn the ropes from a someone who knows what they’re doing.
Marketing is no different.
I’ve drawn upon all my experience and knowledge to create a suite of marketing workshops. They’re tried and tested and I’ve received some amazing feedback (head over to the testimonials page or check out my Facebook reviews).
Each workshop will be tailored to you and your business.
I use real-life case studies to get you thinking like a marketer. My workshops are interactive, energetic and fun. You’ll leave with the tools, knowledge and motivation you need to get to grips with your marketing.
Funding may be available if you're based in Rotherham, Barnsley, Doncaster or Sheffield.
Email me
"This lady is a dream to work with." - Tara
"She was instrumental in the launch of my business" - Hannah
"A creative and pragmatic marketing professional who gets results" - Darshana
Marketing Qualifications
The Chartered Institute of Marketing (CIM), is the World's largest and well established professional body for marketing courses.
I am proud to be Head of Marketing (CIM) at Whyy? Change, a fantastic indie training provider and CIM Accredited Study Centre based in Sheffield.
Our marketing learners can develop their careers through CIM-accredited qualifications. Our Apprenticeships and commercial courses are delivered face-to-face in small group sizes. Funding is often available.
CIM courses include:
- CIM Level 3 Foundation Certificate in Professional Marketing
- CIM Level 4 Certificate in Professional Digital Marketing
- CIM Level 6 Diploma in Professional Marketing
More info
"I completed my CIM and my tutor Laura was amazing, really creative and full of good ideas.
Highly recommend."
- Kristina
Sheffield City Region Launchpad
Launchpad is a fully funded business support programme delivered across the Sheffield City Region. I'm an marketing and social media associate for Rotherham, Sheffield and Barnsley.
I'm part of a wonderful team of mentors, coaches and all-round business experts offering fully funded workshops and one-to-one help for South Yorkshire's aspiring entrepreneurs and new businesses.
I offer a range of workshops which are delivered as part of the Sheffield City Region Launchpad programme. You can access these workshops, and a whole host of other business start-up support, by registering with SCR Launchpad.
Rotherham Start-Up Business Support
Barnsley Start-Up Business Support
Sheffield Start-Up Business Support
Looking to commission?
Talk to me about designing and commissioning a suite of workshops for your project or programme.
Email me
"Inspiring"
"The most useful workshop I've attended"
"A must-attend workshop for all new businesses"
"You made everything so clear and easy to understand"
