If you want a job done right, do it yourself. This 100% my philosophy. That’s until I realise that I’ve no idea what I’m doing. I’ve applied this theory (and failed) to gardening, wallpapering, embroidery, joinery, knitting…the list goes on. 

Laura’s Allotment 2012-2013.
An epic fail. So bad the allotment association sent our cheque back and demanded we gave it up as a bad job. All the gear, no idea.

If like me, you love to do-it-yourself to maintain control, it’s best to hit the ground running and learn the ropes from a someone who knows what they’re doing. 

Marketing is no different. 

I’ve drawn upon all my experience and knowledge to create a suite of marketing workshops. They’re tried and tested and I’ve received some amazing feedback (head over to the testimonials page or check out my Facebook reviews). 

Each workshop will be tailored to you and your business. 

I use real-life case studies to get you thinking like a marketer. My workshops are interactive, energetic and fun. You’ll leave with the tools, knowledge and motivation you need to get to grips with your marketing. 

Course one: Develop a marketing strategy 

Led by an experienced and chartered marketer, you will gain the skills and know-how to develop your marketing strategy, market your organisation and create promotional campaigns for business growth. 

 Each session will be unique and tailored to your business. 

 This interactive workshop will explore: 

· Marketing objective setting 

· Marketing audit 

· Marketing planning cycle 

· Marketing mix 

· Market segmentation. 

Course two: Content-led marketing 

Led by an experienced and chartered marketer, you will learn how to adopt a content-marketing approach to your marketing campaigns. You’ll learn how to practically implement this and how to integrate it into your business activities. 

Each session will be unique and tailored to your business. 

 This interactive workshop will explore: 

· Types of content 

· Digital marketing including blogs, online articles, email newsletters 

· Marketing planning and implementation 

· How to identify content themes and topics 

· Collaborating with others to create and share content. 

Course three: Social media for your business 

Led by an experienced and chartered marketer, you will learn how to use social media platforms to reach your target audience. You’ll learn how to select the right platforms for your business, how to increase reach and engagement, how to use the marketing insights available on each platform and how to practically manage your presence. 

Each session will be unique and tailored to your business. 

 This interactive workshop will explore: 

· How to identify the correct platforms to reach your audience 

· Techniques to increase reach and engagement 

· Making the most of your content 

· Tools to manage your account effectively  

· Social media and customer experience. 

Course four: LinkedIn Training 

Led by an experienced and chartered marketer, you will learn how to integrate LinkedIn into your marketing and communications. You’ll learn how to: 

· Build a great personal profile 

· Build your network and make connections 

· Use LinkedIn for market research and insight 

· Use a range of LinkedIn tools including search filters and company pages 

· Publish content and get to grips with LinkedIn etiquette 

Course five: Review and refresh your marketing strategy 

 Led by an experienced and chartered marketer, you will learn how to access and use the marketing metrics available to you to measure the effectiveness of your current marketing strategy. You’ll learn how to identify areas of marketing underperformance and how to develop a tactical plan to mitigate these. 

Each session will be unique and tailored to your business. 

 This interactive workshop will explore: 

· Key marketing metrics 

· Understanding marketing metrics and their impact 

· Effective ways to gather marketing metrics 

· Action planning to address marketing underperformance. 

Bespoke Marketing Workshops

Not quite what you’re looking for? I can create a workshop that’s entirely based on your needs. Let’s have a chat to see what you need. 

Interesting to know

  • Courses designed for up to 6 delegates per workshop.
  • Each workshop is typically 3hr, however, this can be tailored.
  • Price available upon request and based per workshop.
  • Can be delivered on your premises (projector/screen and internet connection required). Alternatively, a training room can be sourced for an additional fee.