Don’t you just love that feeling, you know, the one where you’ve done everything on your to do list. No? me neither. Never felt it. There’s always one twenty more things that I could have done if there were just a few more hours in the day.
If truth be told, I’m a bit of a perfectionist and, much to my husband’s annoyance, I don’t feel settled until I’ve got a list on the fridge of things to do. I find it therapeutic. I feel like, as long as there’s a list, I’m moving forward. I’ve no idea what I’m moving forward to, I’ve not actually worked that one out yet. Anyhow, moving forward has got to be better than sitting still. Right?
I get this from my Mum. She can’t just sit. She can’t just be. She’s always got something ‘on the go’ as my Dad would say. It could be a bit of gardening, housework or a DIY project. There’s always something.
So, what’s on my list I hear you cry. Well, funny you should ask (nobody has actually asked, but I’ll tell you anyway). First and foremost, I have two young boys. So, top of the list is obviously to make their bedrooms look like everything I have ever seen on Pinterest or Insta. You know, the ones where everything is colour coordinated or monochrome, and super trendy. Progress so far, I have framed two prints that we’ve had for about two years. Put them in the frames upside down, so need to have another go. Scheduled completion date, 2019.
Second on the list. Launch own business and become a freelance marketing sensation. A little tricky when you’re on maternity leave and your business partner, four-month-old Alfie, has very little patience for business strategy. After fifteen years working for some amazing in-house teams, I’ve broken free and I’m ready to unleash my phenomenal marketing skills on the world.
Third on the list, house stuff. Which has its own sub-list stuck to the front of the fridge. We have a few friends coming over later in the year, so naturally I’d like to get all the little house jobs that have accumulated over the last few years done before they arrive. My husband likens me to Hyacinth Bucket when I do this. Can’t possibly show an accurate picture of our everyday life. Must demonstrate that I am, in fact, some superhuman being that manages to do everything without a stress in the world. Ha.
So, why is all this relevant? Why have I decided to bang on about my love of lists for my very first blog on my own website? Well, much of what I do is just like marketing.
I research what my audience wants. Turns out my boys want a house full of mess, rather than a bedroom styled to perfection.
I like to plan and schedule to make the most of my time.
I like to promote myself in a way that others can engage *I need to actually borrow chairs for the party, rather than jet wash the conservatory roof*
Finally, I like to measure what’s worked well *usually over a glass of wine at the end of the day*. If the husband notices my latest piece of DIY, it’s a success. If he actually likes it, well that’s just miraculous.
And, it goes without saying, that at the end of it all, I’ll sit down and, well, make another list.
Incidentally, if you’re a marketing manager that needs little help getting through your to do list or a business owner who needs someone who can manage your marketing while you concentrate on your business, drop me a line. We’ll have a coffee and we chat about lists, oh and how I can help you with yours.